Logo Briefing – Toast Forms

About You

Company Name

Email(Required)

Phone

What is your Vision, Mission and Values statement?

If you currently have one.

Outline your positioning

Brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds.

Project Details

Have you researched your brand, product, sector or service?

For example, have you checked that your brand name is available and not trademarked? Have you identified your competition? Do you know what they look like and what they say and do?

What name or word are we going to be using for the logo/brand?

Tell us about the product, service or what your company does.

If easier, you can just add a link to the ‘About’ page on your website.

Outline your target market. Please be as specific as possible.

For example, you might be targetting 25-35-year-old female professionals that are cycling enthusiasts living in London.

Sum-up your product or service in five words.

How do you want people to think, feel and react when they see your logo?

For example, you might be targetting 25-35-year-old female professionals that are cycling enthusiasts living in London.

What makes your product or service better than your competition?

Are there existing brands/logos that you feel work well or admire?

These can be anything – they don’t have to be related to your niche – please provide links to websites if possible.

A note on illustrated logos

Icons and illustrations used in logos can be time consuming to get right.

Due to licencing limitations, we are unable to use illustrations or icons from free image and illustration stock websites in logo designs.

If you need a custom illustrated logo, we may need to commission an illustrator to create the illustration.

What else do you need?

Do you have any strong creative preferences or ideas for the direction your new logo/brand should take?

Some people have very clear ideas about what they want, others are happy for us to lead the direction on this.

What will your new logo/branding be applied to?

What sort of budget are you planning to invest in the development of your new logo/branding?

We design logos and brands that help build business – what does the success of this project look like to you?

Please share any supporting files.

Sketches, ideas, previous examples – everything is helpful. Please ZIP large files.

Drop files here or

Max. file size: 25 MB.

Logo briefing.

Just a few questions to get all the information we need for your proposal.

About You

Project Details

A note on illustrated logos